The Metaverse & the Role of the CMO

Following Facebook’s rebranding as Meta in October 2021, there has been a mad dash for brands to stake their claim in the metaverse, garnering headlines and setting the stage for other brands to follow. The Perform Search team sat down with 14 CMOs across a collection of industries to understand how they’re sizing up the metaverse opportunity and setting their organizations up for success in the future.